MSRP is suppose to create standard prices, keeping manufacturers and retailers for different stores competitive and equal while keeping prices reasonable for consumers. Have you ever seen a reasonable MSRP?
Despite the MSRP, retailers still have
a choice as to what price they will set to make a profit while remaining
competitive. As A Savvy Buyer, despite
the price retailers set, I still have a choice as to what price I’m willing pay
to maximize MY return on investment… and I can tell you, it’s NEVER the
SUGGESTED price.
A
Savvy Buyer should occupy MSRP. What I’m
suggesting is, regardless of what percent you represent (1% or 99%), boycott MSRP. When it comes to car sales, it’s a given that
you never pay “sticker price.” Have you
ever been to a car dealership that was completely sold out of inventory? Not a car on the lot?
It’s
also a given that fashion buyers negotiate prices and wouldn’t think about paying
MSRP. So despite the obsessive trend to rush
out and buy the latest purse, shoes, jeans… that the “celebrities”
have is not wise. And don’t worry, I doubt
that ANY retailer would ever sell out their entire inventory of clothes and
accessories. So whatever it is you can’t
live without, wait for the price to come down to a price worthy of your hard
earned money-- even if you can afford it.







